These are some images to a title sequence for the TV show True Blood, worked on by Rama Allen, Ryan Gagnier, Matthew Mulder, and Camm Rowland.. We can see the difference in 'True' and 'blood' in the fonts with 'blood' being much smaller than that of 'true'. This puts much emphasis on the thicker word, especially with the perspective, it being over a bubble, making it closer to the camera. From what I've heard 'True Blood' is about vampires, someone could have made the guess with the imagery, what with snakes being feared for their bite, like the legend of the vampire. the hands on the skin gives it a dramatic feel, dramas often times embellish the story of 'who slept with who' and also stays in line with the vampire feel, as vampires have been seen in a very sexual light in modern media. Even the original vampire story, 'Dracula', by Bram Stoker, has been interpreted as allegory for rape. The close up of the blood is important because in the show they focus on the transferring of blood and how humans become vampires.


Source: Typography 30: The Annual of the Type Directors Club, pg. 149