Wednesday, March 15, 2017

For the design from another country this week I used Ludwig Hohlwein's 1924 poster for advertising the Electricity in the Household Exhibition. Hohlwein was conceded to be one of the best poster artists of the time and had great influence. This poster resembles much of the vibrant colors and gradients used in posters done by A.M. Cassandre, another successful poster artist. By emphasizing the lamp in the mostly dark blue scene it advertises the main point greatly. The man's flat black and white suit also creates a lot of attention, which is important to the individual it's being advertised to. The font color and border also pertain to the few yellow and white portions of the poster while also having some stability of their own.

Source: Graphic Design in Germany 1890-1945, pg.135
Design. Die Elektriczitat im Haushalt (Exhibition, Electricty in the Household) by Ludwig Hohlwein, 1924

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