"likes originality, humour, surprises, gifts, magic, reduction,fun,colours,intelligent entertainment, emotions,mistakes, humanity"

The piece certainly has the magic vibe with a bubble formed monster in the clouds. There's much emphasis on the brightness of the sky because the shadow of the houses prevents any significant visual focus. The silhouette of the houses allows you to see more of the white illustration leading the eye to the major part of the cloud where the creature is more noticeable. I'd assume it were a dragon creature because although the mouth is large with sharp teeth like that of an alligator, dragons are known to fly and it also has eyes and eyebrows that remind me of a Chinese dragon. Another alligator feature that helps to my dragon idealism is it's smiling. Since Chinese dragons are known for being wise and benevolent, unlike the Western ideas of greed and calamity, we can assume that this dragon is inhabiting a cloud or is in its cloud form. 

Source: Contemporary Graphic Design, pg. 90, by Francois Challet